When COVID-19 hit, a leading live entertainment and ticketing company didn’t panic. Instead, they launched a large gen-pop survey of almost 10,000 people across 8 countries to research how the pandemic is affecting their customers’ willingness to go to live events in the future.
The insights team analyzed key results within 48 hours of field completion with Crunch’s easy-to-use online platform. They prepared, analyzed data, built dashboards and delivered PowerPoint slides all within a few days.
The team continues to leverage Crunch.io to gain new insights and position for future growth through the COVID-19 tracker studies, running monthly, as well as analyze ad hoc studies.