Protecting your privacy is very important to us. Crunch and KnowledgeHound are part of YouGov Group. YouGov operates as a group of companies, where each company controls the data provided to it by visitors to its websites and users of its services.
Crunch Cloud Analytics LLC (“Crunch”, “We”, “Us”, or “Our”) is the controller of your personal data, and we use our privacy and cookies notice to explain our practices regarding our collection and use of information that we receive through the online analytic services provided at www.crunch.io, www.knowledgehound.com, and other related websites designated by Crunch (“Services”).
This privacy and cookies notice applies to only those websites, services and applications included within our Services where this privacy notice is posted, and does not apply to any third-party websites, services or applications, even if they are accessible through our Services.
We’ve tried to make this notice as easy to read as possible, but if anything is unclear, please contact us at dataprotection@yougov.com, and we’ll be happy to clear it up.
Crunch is responsible for collecting and using your data in a responsible and secure way, and that starts with clearly telling you how we collect, use and protect your personal data. This notice applies to you if you are:
This notice sets out:
The following section provides information about specific jurisdictions:
The table below outlines the data we collect from you as you interact with us as a client, prospective client or web user.
| When you contact us about our products or services, or become a Crunch client, we collect: |
|
| When you create an account with Crunch, we collect: |
|
| When you browse one of our websites or use one of our online tools, we collect: |
|
| When you complete a form on one of our websites, we collect: |
|
We may also use personal data about you that we have obtained from other sources:
If we contact you using information that we have not received directly from you, as outlined above, you have the right to ask us where we got your details from, and we will give you the option to opt-out of receiving further communications from us. You can find out more about the communications we may send to you in the ‘Emails and notifications’ section of this privacy notice.
If you are or have been a Crunch client, we will keep the data we collected from you in providing our services until you ask us to delete it (which is explained in the ‘Your rights’ section of this notice). We keep your data to ensure we have an accurate record of who we have worked with in the past, which is especially useful if we are to work together again in the future.
Where we have collected your data for marketing purposes, we keep careful records of whether you have given consent (if that is required) or unsubscribed (opted out) of receiving marketing communications from us. When you unsubscribe from receiving marketing from us, we will keep your data so we can continue to respect your marketing preferences, for example by ensuring that we do not send you marketing emails where you have told us you do not want to receive them. You still have the right to ask us to delete your data, as explained in the ‘Your rights’ section below.
The table below outlines how we use the data that you share with us, or that we receive from the other sources.
| We use personal data to... | For example... |
|---|---|
| Register and authenticate your Crunch account |
|
| Communicate with you about the products and services that we provide |
|
| Monitor your use of our websites and online tools |
|
| Send you marketing communications |
|
Crunch is committed to the lawful, fair and transparent use of personal data. In processing personal data for the purposes of providing our clients with our products and services, we process your personal data on the grounds that our processing is necessary for legitimate interests we pursue as a business, namely that our business relies entirely on the ability to use your personal data to work with you to produce research and insights.
If we send you marketing communications to tell you about our products and services, we rely on one of the following legal grounds for processing:
Because marketing rules vary between countries, the legal ground for processing that we rely on will depend on your geographic location.
If you have any questions about the grounds under which we process your personal data or would like to find out more about the approach we take to determine that these grounds apply, please contact our Data Protection Officer using the contact details in the ‘How to contact us’ section.
To use your personal data in the ways described above, we may share it within Crunch, with trusted third parties who provide services to us, and on rare occasions with clients (but only if you have specifically agreed to that). Here is some more information about the types of organisation and what we may share with them:
| Our client |
From time-to-time, our clients request usage reports for Crunch’s online tools. For example, some clients use information about the use of our online tools to understand the penetration of the tool within the business. We may also share your name with other clients or prospective clients as part of a testimonial, but only with your permission. |
| Our publication partners |
We may collaborate with other organisations to produce industry reports or white papers. If you download this content via an online form on our website or a partner’s website, we may share your contact details with the co-author of the content (we will only do this where we are permitted to do so, and we will always make you aware of this before you download the content). |
| Our service providers |
We work with trusted service providers that carry out certain functions on our behalf so we can provide our services to you. These organisations process data on our behalf. They only have access to the personal data that they absolutely need to provide the specific service to us, and in all cases we have contractual safeguards in place to ensure that they do not disclose or use it for any other purposes. In some cases, these organisations may need to process your personal data for their own specific purposes, for example to ensure they are compliant with regulations or laws governing their own sectors.
|
| Other organisations |
These circumstances are unusual, but we may share personal data with other organisations if:
|
If you are based in the European Economic Area (“EEA”), or Switzerland, we take all steps possible to ensure that your personal data remains within those areas. However, in some cases we need to share data with other YouGov group companies or third parties that are in countries outside those areas. These countries may not have similar data protection laws and so they may not protect the use of your personal information to the same extent.
In these cases, we put in place appropriate safeguards to make sure your personal data remains adequately protected. Specifically, we make use of the following:
Standard contractual clauses: we use standard contractual clauses for the transfer of personal data to organisations outside the EEA. These contractual commitments have been adopted by the European Commission and ensure adequate protection for personal data transferred to countries outside the EEA by binding recipients of personal data to certain data protection standards including obliging them to apply appropriate technical and security measures. We use standard contractual clauses when we transfer data to other (YouGov Group companies)[https://corporate.yougov.com/contact-us/global-offices/] and for transfers to recipients that are not located in a country covered by an adequacy decision (see below).
Adequacy decisions: where the European Commission, or other relevant competent authority, has determined that a country outside the EEA or Switzerland offers an adequate level of data protection, personal data may be sent to that third country without implementing any other safeguards mentioned above. We may rely on adequacy decisions when transferring data to companies based in countries where such assurances have been given.
We do everything we can to protect your personal data from loss or misuse, and from unauthorised access, disclosure, alteration and destruction. This section describes some of the measures we take to ensure that your personal data is secure:
Our website may from time to time contain links to and from other websites. If you follow a link to any of those websites, please note that those websites ought to have their own privacy notices and that we do not accept any responsibility or liability for those websites. Please check those privacy notices before you submit your information to those websites.
If you are a client of Crunch, it is important that we can send you emails and notifications about research projects that you are involved with. If you would prefer not to receive these service messages, you will not be able to continue as a Crunch client, and you should contact us if you want to discuss this further. In relation to these service messages, we rely on our legitimate interest in running our business as the legal grounds for this processing.
If you are a prospective client, we would like to send you marketing communications to tell you about our products and services, which could include information about industry insights, our data tools updates and emails direct from our sales teams. Because marketing rules vary between countries, the legal ground for processing that we rely on will depend on your geographic location. You can read more about the legal grounds of processing that we rely on in sending these marketing communications in the ‘How and why we use your personal data’ section above.
We use “cookies” to improve your experience by collecting data about how you use our website, mobile applications, and online tools. This section tells you about the cookies that we use, what they do and your choices when it comes to cookies.
Cookies are small data files that allow a website to collect and store a range of data on your desktop computer, laptop or mobile device. We use cookies and similar technologies, such as tags and pixels (“cookies”) to help us to provide features and functionality on our online tools and generally improve the way they work.
We use both cookies that we set (called ‘first party cookies’) and third-party cookies (which are not set by us, but by other sites with our permission). The table below lists and describes the cookies that we are placed on our online tools.
These cookies enable you to navigate our Services and use their features. The table below lists and describes the first party cookies that we use.
| Cookie name | What this cookie is used for |
|---|---|
| User session cookies |
|
The table below lists and describes the third party cookies that we are placed on our Services. You can learn more about the cookies we use by clicking on the links provided below.
| Cookie name | What these cookies are used for | Cookies we use to achieve this |
|---|---|---|
| Analytics cookies | We use analytics cookies to understand how you use our Services so we can monitor performance and ultimately improve them. For example, by understanding how you use certain features, we can identify and fix page errors and improve the design and navigation. | |
| Advertising cookies |
Cookies can also be used to deliver online ads and to track ad campaign performance and efficiency. The marketing cookies on our website collect information about online browsing, and use that information to create relevant online ads that you will see on third party websites, and for conversion tracking. |
Managing cookies via your preferences
When you accessed this website you were presented with an alert that offered you a choice about whether to accept or reject cookies, with the exception of strictly necessary cookies (which are outlined above).
Managing cookies on your device
You can also choose how web browser cookies are handled by your device via your browser settings. If you choose not to receive cookies at any time, websites may not function properly, and certain services will not be provided. Each browser and device is different, so use the following links to find information on how to manage cookie settings on certain browsers via the following links:
Email tracking
Some of the emails we send to you may contain a ‘web beacon pixel’ or tracked links which allows us to identify when you have opened the email and to verify which links contained in the email you have accessed. We use this information to determine which parts of our emails are of most interest to you. You can delete the pixel by deleting the email.
You have certain rights in relation to the personal data that we hold about you, which are designed to give you more choice and control over your personal data. These rights are explained below.
| Right | What does this mean? |
|---|---|
| The right to submit a data protection complaint to us (UK) | You have the right to submit a complaint to us if you think we have infringed the UK’s privacy laws (the UK GDPR and Data Protection Act 2018). |
| The right to request access to personal data | You can request confirmation that we are processing your personal data, and a copy of the data we hold about you and related information (including when you gave us permission to use your data). |
| The right to request rectification of personal data | You can ask us to correct any inaccurate data about you and to complete any incomplete data that we hold about you. |
| The right to request erasure of personal data | You can request that we delete the personal data we hold about you. Please note that by asking us to delete your personal data you will no longer be able to participate research opportunities. |
| The right to withdraw consent | Whenever you have given us your consent to use your personal data, you have the right to change your mind at any time and withdraw that consent. |
| The right to request a restriction on processing of personal data | You can request that we restrict our use of your data to storage only, that we stop using it for all other purposes or that we retain data that was due for deletion. |
| The right to object to the processing of personal data | You can object to certain types of processing of your personal data in certain specific circumstances. |
| The right of data portability | Whenever you have given us your consent to use your personal data, you have the right to receive a copy of your personal data in a structured and machine-readable format and, where possible, have this sent to another organisation. |
We do not envisage that any decisions that will have a legal or other significant effect on you will be taken about you using purely automated means, however we will update this notice if this position changes and notify you of those changes.
You can exercise any of these rights by using the contact details below. Once you have submitted your request, we may contact you to request further information to authenticate your identity (because we want to make sure it is actually you requesting your data) or to help us to respond to your request. Except in rare cases, we will respond to you within 1 month of receiving this information or, where no such information is required, after we have received full details of your request. While some rights apply generally, some are only available in certain circumstances, so if we feel that any right is not available to you we will let you know along with the reason for our decision.
For certain requests, we may require specific information from you to help us verify your identity and process your request. Depending on your request, we will ask for information such as an e-mail address that you have used with us. If permitted by law, if we are unable to verify your identity, we may deny your request.
Residents of California, Colorado, and Connecticut may designate an authorized agent to submit a request on your behalf. To do so, you must: (1) provide that authorized agent written and signed permission to submit such request; and (2) verify your own identity directly with us. Please note, we may deny a request from an authorized agent that does not submit proof that they have been authorized by you to act on your behalf.
You have the right to lodge a complaint with a data protection regulator where your legal rights have been infringed, or where your personal information has or is being used in a way that you believe does not comply with data protection regulations. You may also be entitled to seek judicial remedy. You can find the contact details of the appropriate regulator online, for example by searching for ‘Data Regulator’ and the country you live or work in. However, we encourage you to contact us before making any complaint and we will seek to resolve any issues or concerns you may have.
A. California Privacy Notice Definitions
Legal rights
You have the following legal rights under California law with respect to your personal information. To exercise these rights, you can e-mail us at your.rights@yougov.com or submitting a request here.
Notice of Collection
Notice of Disclosure for a Business Purpose
To learn more about the categories personal information we have disclosed for a business purpose, and the categories of third parties with whom we’ve disclosed such information, please see the Who we may share your personal data with section above.
Notice of Sale or Sharing of Personal Information
Certain of our online tracking technologies may be considered a “sale” or a “share” of your information to third parties under California law. The categories of personal information we may “sell” or “share” in these circumstances includes your IP address, persistent online identifiers, ad identifiers, similar information about your devices and browsers, and information about your engagement with our Sites and certain communications. We have no actual knowledge that we sell the personal information of California residents who are under 16 years of age.
Notice of Use of Sensitive Information
We do not use sensitive personal information for purposes other than those permitted under California law.
California’s “Shine In The Light” Law
If you are a California resident, you have the right to request information from us once per calendar year regarding the customer information we share with third parties for the third parties’ direct marketing purposes. To request this information, please send an email to your.rights@yougov.com with “California Shine The Light” in the subject line and in the body of your message. We will provide the requested information to you via an email response.
California’s “Eraser Button” Law
If you are a California resident under 18 years old and a registered user of the Sites, you can request that we remove content or information that you have posted to Sites. Fulfillment of the request may not ensure complete or comprehensive removal (e.g., if the content or information has been reposted by another user). To request removal of content or information, please send an email with “California Eraser Request” to your.rights@yougov.com.
B. CO, CT, DE, IA, MD, MN, NT, NE, NH, OR, TN, TX, UT, and VA Privacy Notice Applicable State Laws
These disclosures apply to residents of Colorado, Connecticut, Delaware, Iowa, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, and Virginia.
Notice of Collection
To learn more about the categories of personal information we collect about you and how we use it, please see the Personal data we collect and How and why we use personal data sections above. To learn more about the categories of third parties with whom we may share your personal information, please see the Who we may share your personal data with section above.
Your Rights
To exercise these rights, you can e-mail us at your.rights@yougov.com or submitting a request here.
C. Nevada Privacy Notice Sale of Personal Information
If you are a Nevada resident, you have the right to submit a request directing us not to make any sale of your personal information. We do not sell personal information as defined under Nevada law. You may nonetheless send us a request to opt-out of the future sale of your personal information to your.rights@yougov.com and putting “Nevada Privacy Opt-Out” in the subject line. We will provide the requested information to you via an email response.
If you want to exercise any of the rights described in the ‘Your rights’ section of this notice, or if you have questions about how we collect and use personal data, you can contact our Data Protection Officer –
By email:
dataprotection@yougov.com
By mail:
The Data Protection Officer
YouGov Plc
50 Featherstone Street
London
EC1Y 8RT
United Kingdom
This notice was last updated on the date that appears at the beginning of the notice. While we reserve the right to change this notice at any time, if any material changes are made we will let you know via email or any other appropriate means to give you the opportunity to review the changes before they become effective.